Sneak Peak Video Below. Keep reading to watch…

My hands are shaking (bad knee don’t fail me now). I can’t believe I’m nervous. Am I actually going to write this? Alright … here goes… *deep breath and shout* “Black People Don’t Buy!” There I said it. Do you agree with me? Was I not supposed to say that? Before you get mad at me, let me redeem myself by saying THAT ISN’T MY POINT OF VIEW. As a matter of fact, 99% of my online customers are black BUT at the same time 99% of the Black Entrepreneurs that I consult are filled with fear or frustration BECAUSE inspite of their DESIRE to sell primarily to Black Consumers they are having a difficult time actually making sales.

We have thousands of Black Business Owners and Entrepreneurs right? And it seems like only a handful are actually making decent sales right? So can’t we logically assume that Black People Don’t Buy? Here is a quote that I seem to find one every other Black Business Website Online (including my own):

African Americans have over 700 billion dollars available to spend as they please. The most they spend with Black business is only 6-7%. (Google This quote if you like)

OK, so wait a minute! African American Consumers are spending money, we are just not buying black products? I change my quote! Black People Do Buy, Just Not Black! The solution to this issue is figuring out how to get more Black Consumers to buy Black. Right? That’s the answer right! No! I don’t think so. We’ve been trying to do that for years, and it doesn’t seem to be working BECAUSE THAT IS NOT THE ANSWER.

Black People obviously DO BUY so that’s not the problem. I think the problem is that many small black businesses and black entrepreneurs DON’T KNOW HOW TO SELL! Hopefully that statement didn’t rub you the wrong way, but I had to say it. Now am I trying to say that I’m some super genius sista with six figure sales and you can’t touch me. NO! Call me arrogant if you want, but I am an open book! Let me be THE FIRST to tell you that, I am not a six figure sista yet, but I make a good living working at home, selling my OWN Products to Black Consumers, and I get new customers every week. As I work at home mom I am living other people’s dream, so I consider it a blessing to be able to do what I do and show others how to do the same. Plus I still have work to do, so don’t think I’m in a position to judge but I am in a position to teach BECAUSE when I couldn’t rub two nickles together I figured out that if I was going to sell to my People I had to figure out how, when, and why did they buy!

I want to give you a sneak peak of my 4 part video series, Why People Buy.
Watch my video: Click the Play Button Below.

Watch the next video: Why People DON’T BUY
To watch this video signup for the Smart Business Sista Newsletter and get instant access.

You can’t simply make a product or create a service and pray that it will sell itself. To watch the complete series visit SmartBusinessSistas.com.

Smart Business Sista has something to say…

After subscribing to Smart Business Sista, Arelthia P. said she learned alot. ” When I watched and listened to the tips I felt as though you were talking directly to me. It seemed as though you have been watching me. … [ I learned that ] I need to focus more on the things that sell. I need to build a list. I am not in the t-shirt business but in the business of marketing t-shirts. I cannot be shy. (Sorry I learned so much.)”

My response: First and foremost, that was the best I’m sorry letter ever! Arelthia’s light bulb moment was realizing that her business isn’t selling t-shirts its marketing t-shirts! All the events, advertising campaigns, and freebie giveaways don’t mean anything if you aren’t getting a return on your investment. More importantly you will always struggle with your ROI if you don’t understand how to strategically market your business. Everything you do has to have a reason, a purpose, and a desired result.

Online sales is not just about putting up a website and getting people to check out your product. You have to know how to engage your customers and that can only happen when you understand Why People Buy. To watch the complete video series signup for the Smart Business Sista Newsletter, which is currently only $5.

I think you should charge more

Anna, one of my wonderful online followers recently reviewed my Startup Sista e-course and said:
“I absolutely love your website you offer alot of information and I am actually gonna sign up for your 30 day course for 20.00 tonight. (I think you should charge more) It is information that I’m sure many people can benefit from but also its a blessing that it is only 20.00.”

Anna thinks $20 is too low. What would she think about the Smart Business Newsletter being ONLY $5 for how-to videos, smart business tips, and web business training?

My customers want me to raise my prices! People tell me that all the time and I am telling you because I hope you take this offer now before the rate changes. Believe it or not, access to Smart Business Sista used to be free! Take advantage of the current rate before it goes up. Click here to signup to Smart Business Sista and get instant access to my Smart Business Tips!