No Cost Marketing Tips: Part 1

An Excerpt of my eBook: Internet Marketing The Big Five Strategies for Beginners

When I started building my business online I initially did not have a lot of money to implement ad campaigns, but I did have a good amount of time. If you have the time to invest in free marketing strategies, I am going to detail a few techniques that worked best for me. Keep in mind that the key to most of these solutions is taking the time to actually do them. For the most part they require more work to implement than paid ad campaigns, but these are your best marketing alternatives if you want to generate the clicks without spending the cash.

Free search engines and directories are always great tools for entrepreneurs, but as mentioned in the previous chapter, you will have to pay if you want to increase your visibility on these pages. Alternatively, you can stay two steps above your competitors by making sure your site is designed to be not only user friendly, but search engine friendly. The concept I am referring to is Search Engine Optimization. Taking the time to optimize your site is one of the best no-cost solutions to increasing your sites visibility through search engines. Though I will not go through SEO practices in detail here, I will suggest a few easy but very powerful SEO Strategies.

1. Make the Most of Your HTML Meta Tags
Your webpage should include at the very least a title tag, and meta tags detailing your sites keywords and descriptions. Moreover, each page should have specific title tags that reflect the unique content on that page. These meta tags help to describe your site’s content to search engines. For example, consider two wedding sites, one has a title tag called ‘Home Page’ and one with a title tag ‘Wedding Planning Advice for Brides to Be’. If someone searches Google for ‘Wedding Planning + Brides’, the site with more keywords and textual detail will come up first in the search. I often come across web publishers with title tags that say ‘Home Page’, ‘Untitled’, or ‘Unknown’, all terms that decrease your site’s visibility. If you design your own site, make it appoint to familiarize yourself with how meta tags work. If you have a site design, request that your meta tag information is optimized for search engines.

2. Remember that Text is Good
Though you never want to create a website with large blocks of text, you also don’t want to create a site that is either made completely of Flash components or graphic images. Search Engines cannot search these sites as easy as they can text, which means the sites with more textual content tend to have greater visibility. Moreover, sites that are updated regularly with new content, also do better as far as page rank.

3. Add Text to Your Images
When adding images remember to use the ALT option for your image code.

For example: <img src=’www.mywebsite.com/image.jpg’ alt=’This is an image of this great product by XYZ Business’ />

The ALT field provides alternative text to display if your image can not be loaded. It also helps search engines better understand what that image displays. Again this helps optimize your site and also makes that image searchable through image search queries.

An Excerpt of my eBook: Internet Marketing The Big Five Strategies for Beginners

Related Resources: No cost Marketing and Client Attraction Strategies