Free Reports Vs eBooks + How Much Should Your eBook Cost?

One of the questions from my Live Chat today, which is still going on right here. Just click ‘Chat Button’ on the purple tool bar at the button of that page.

HolisticSister asked:

what is the difference between a special report and a ebook? whats a good price point to sell your first ebook or special report if you donthavea list

My response: @holisticister Reports are generally 4 – 10 pages, small, and free. eBooks range in length, usually under 45-60 pages, and are for purchase. Your price point for your eBook, has nothing to do with having a list. It’s moreso about three things: demand, how much you want, and how much eBooks in your genre are being sold for. It’s up to you to do the research and find out if there are similar eBooks on your topic and how much they are being sold for. Truth be told, if the demand is big enough, you can sell your eBook for however much you want.

One of my favorite eBooks, Desperate Buyers Only, which explains how to increase your eBook Sales… I spent $77 for and it was well worth it because it gave me a fresh perspective on how I was marketing my books. Just know that from experience, going the route of selling your ebooks at $1 or even $5 won’t get you very far. With no list, 5 ebooks at $1 will only get you 5 bucks! Not a big profit, but you’d be surprised how many newbie ebook authors push their books for little to nothing because they THINK if its cheap enough, somebody will buy it. When that actually rarely happens and again the few sales you get won’t break the bank.

The not-so secret secret here is setting a price that both works for you and your target audience and before anybody even thinks to question your price you’ve already shown that that both your information and your eBook is well worth it! Showing them that…. selling yourself as a valuable expert is what I plan on teaching you and 9 other women in the SistaSense Circle.

This was one of the questions I answered about selling ebooks, information, and/or coaching online. (scroll down on this page to read all responses) OR ask a question. This is all apart of something I’m putting together for my fellow infopreneurs (those who need help selling their ebooks, services, and or coaching online) to ask me questions about selling information online and ultimately be apart of my SistaSense Circle (details here), a 4 Week Telecourse series for Information Entrepreneurs. There are currently 8 spaces left, I hope you join us!