Can I just say that online video technology today absolutely, positively rocks and Google rocks too! The video clip above is LaShanda Henry: Google Me, a quick look into my visibility via Google searching my name, ebooks, and my target audience, “black business women”. I created this video in about 10 minutes for FREE using this nifty Google/Youtube Tool I discovered from the always awesome Pam Perry (watch here video too).
Beyond the coolness that is the video above, for us entrepreneurs, having a ‘Google Me’ moment is a personal look into how visible you are online. I’m used to my clients and readers telling me they feel like I am “everywhere online” because I’ve worked very hard to cultivate that feeling. Understanding the value of keywords, seo, online video, social media … these are all vital parts of any successful internet marketing strategy.
As I mentioned in my last audio interview, How to Use Social Networks to Attract Customers, marketing online is very different from the offline world. Online you have no brick and mortar shop for people to walk by. Online you aren’t physically shaking hands and exchanging business cards, which means that your online visibility depends on how well you can promote yourself and help people find you via search engines like Google.
Building visibility, credibility, and buzz is what I’ve been trying to teach you all these years on sistasense.com and with my many eBooks. These are the things that consistently drive new customers to me and consistently create PR opportunities for my like working with Black Enterprise.
But of course this blog post isn’t really about me, it’s about you! Are you ready to create your own fabulous Google Me Story? I am cheering you on in the sidelines and giving you all the marketing techniques you can implement! Be sure to review my complete audio eCourse: How to Increase Your Visibility and Sales Online as well as the Black Business Starter Kit, my best selling collection of marketing eBooks and videos for online entrepreneurs.
I loved it!