How to Sell Ad Space On Your Blog or Website

I love to give you some new “make money online” answers when I get asked great questions. I recently came across a good question on my social network, Black Business Women Online.

“I am curious as to how people determine what their rates are on their blog or website for advertisers. I would also like to know how any of you might go about offering space for another person (like an author, entertainer, artist etc.) to sell their products or goods through your site. ” -Evonna

Before I get to my response, let me share these two cents. If you are interested in promoting your products or services via social networks, regularly browsing forums and sharing advice is a good way to build relationships and introduce your business in a not so pitchy way. We don’t like the sleezy salesman types, but we do like folks who share valuable information.

My Response:

I sell ad space on all my websites, because it just makes sense. Once you start to build a following of loyal viewers in a particular target market (very important to note), business owners and entrepreneurs just might want to advertise on your website. The key thing to note is that you need traffic if you want to get the attention of advertisers.

Solopreneurs generally start selling adspace any where from $10 – $100 per month (when they start out and are looking to attract their first real advertisers). When you start putting together advanced advertising campaigns, you might charge anywhere between $1 and $50 for CPM…. CPM means Cost per 1000 impressions. That means an ad banner or text link gets viewed 1000 times, and for every 1000 the advertiser pays you a certain amount. Most times you would charge a minimum fee if you were going to setup CPM ad packages or a Rate Card, so people can see what your ad prices are.

This is all stuff you can Google, but I have written a beginners guide to help newbies with these questions, as well as explain how I got started selling advertising on my website and the tools that I used. You can find this guide included with My Banner Rotator software.

Usually when folks ask me about selling ad space, they also want to learn more about Making Google Adsense Money. I have created a few audio mp3s and video tutorials on Using Google Adsense. You can download them from this link.