You are a content creator, author, entrepreneur, or all of the above. You have created all of this great content to attract customers, showcase your experience, and grow your business. Right? You’ve done all the important things to start, but now what? Where do you put your content online to gain visibility? If you need help with this, think of me as your personal content coach and business bestie. Today what we are going to do is explore a few great places to share your content online so that you can strategically, effectively, and more consistently put yourself out there; driving traffic back to you and the amazing things you do.
A Quick and Easy SEO-Friendly Content Sharing Checklist for Entrepreneurs
- Post Your Content on Your Blog
- Send Your Content to Your Email List
- Share Your Content on Your Social Media Platforms
- Repurpose Your Article Content on Content Hubs
- Turn Your Content into Podcast Episodes
- Turn Your Content into Speaking Topics
- Turn Your Content into Videos
- Turn Your Content into PDFs
- Turn Your Content into InfoGraphics
- Turn Your Content into Live Virtual Events
Post Your Content on Your Blog
Do you have a blog? If not, I highly that you create a WordPress account, and start blogging today. Don’t simply put all your marketing eggs in the social media basket. Create your own home base, a place to share your content in the form of blog posts. If you need help coming up with blog content, here are a few quick content recommendations. You can upload your videos to YouTube and then embed your videos into your blog posts. You can write about and link to articles or interviews of you online. You can turn excerpts from your books or lead magnets into new posts. Use answers you’ve given to clients and post ideas for similar potential customers online. These are a few things you can post to start.
Send Your Content to Your Email List
If you are trying to grow your online business, it is important that you have an email list. I use the ConvertKit platform because it is the perfect email marketing platform for entrepreneurs; budget-friendly and full of features. If you are not consistently sharing content with your audience, consider sending out a weekly newsletter that showcases your best or most recent content including blog posts, pdf downloads, videos, social podcasts, media, offers, and events. Today I challenge you to share some of your best content with your existing list or work on creating a list if you don’t already have one. To help you with this task, I’ve also created a 7-Day Launch with Leads Challenge for you at www.sistasense.com/lwl.
Share Your Content on Your Social Media Platforms
Get into the habit of promoting your promotions on social media by letting people know about your latest content creations like new blog posts, podcast interviews, upcoming offers, etc. Beyond sharing updates about what you are up to, use social media to add value by sharing tutorials, interesting information, and motivation too. And if you are limited on time, make the most of synching your social media platforms. For example, when posting on Instagram, you can connect your Facebook, to automatically post on both platforms. I challenge you to share some of your latest or best content on at least one platform today. I call this getting Social in 60. And for more tips like this, be sure to review the complete Sell on Social training that I’ve put together for you.
Repurpose Your Article Content on Content Hubs
Help people find you by sharing your content on platforms that your ideal customers frequent. Have you heard about popular content hubs like LinkedIn, Medium, Reddit, or HubPages? These are great spaces full of people asking questions and looking for expert advice from someone like you. Do you have newsletters, magazine issues, ebooks, or other information-rich PDFs files? Consider sharing some of your best digital self-publishing creations on platforms like Issuu.com, Slideshare, or Scribd.com. Find publically shared SistaSense PDFs on Issuu. And get help with Article Marketing inside the Content Creation Challenge. I also challenge you to create at least one account on one of these platforms. Review what people are posting and start sharing your content too.
Turn Your Content into Podcast Episodes
Millions of people are creating and consuming podcast content online. How about you? Is listening to podcasts something that you do? Better yet, is creating a podcast something you’ve tried to do? For many podcasting is the new blogging. Using the Anchor.fm platform, you can quickly create your own podcast today and start publishing episodes based on the content you’ve already created. Feel free to tune into my Anchor Podcast for Entrepreneurs. You can also use your content previously created content as inspiration for your future podcast episodes. You can even export the audio from your video content and use that for your podcast, or edit audio clips, add an intro and share that as a special episode. These are just a few tips I can share with you from the Easy Podcast Plan at www.sistasense.com/epp.
If you like these recommendations, download your free guide 5 Places to Share Your Content Online with 5 BONUS recommendations too ready and waiting to be explored by you.
I can help you move forward with your marketing and work on proactively promoting your business as part of the Put Yourself Out There: Online Marketing Program.
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