5 Tips to Generating Automatic Referrals

Guest Post by Power Circle Expert
Richelle Shaw, themilliondollarequation.com

Give your customers something to talk about – are you creating a great experience after they buy? My Wowing Welcome Sequence after the customer purchases, encourages the customer to tell others.

Invite your customers to attend a special event and bring a friend. This works in all businesses. If you have an online store – have a “friends and family day” where your customers friends and family receive a special discount to shop. For your accounting business – invite your best clients and a few of their friends out to dinner. This will give you an opportunity to ask the proper questions as well as sell your services if they are a good fit. By the way, make sure that who your customers bring to dinner are a good fit before!

Make it fun – run a referral contest. This works with your customers as well as your referralpartners. (You do have referral partners right?)

Send specific notices to your referral partners describing the perfect client for special projects. For example if you are an insurance agent and you have a special discount for drivers with no tickets – notify your referral partners to share with their customers who might qualify for the discount. Mostreferral partners don’t refer to you because you don’t ask and you are not specific enough for what you are asking. You normally are too general. Just send anybody – sheesh, you will never get results if you do it that way.

Ask before, during and after the sale

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