Money can’t buy love, but can love buy money?

Yesterday I was reading this great post over at copyblogger, “Is Your Business Getting Enough Love?” and half way through the article the writer asked such a great question … “Money can’t buy love, but can love buy money?” As soon as I read that, my gutt response was “YES! That is exactly what I talk about in my Plan to Profit guide.” The more “love” I give online, which generally translates into sharing information, sharing my experiences, sharing my point of view, the more “money” I make. Most people don’t just see something I sell and buy it right away. Let me make that crystal clear, as I hate to see folks get jump head first into sharing their buy now links before they share themselves.

When people begin to find value in what I say that is when they buy the things that I sell. In this post, the author, Sonia goes on to say that you shouldn’t be afraid to share some of yourself personally to your audience. She said:

Now you don’t have to put your personal life into your blog or business. Some people just aren’t comfortable doing that. They may want to protect their privacy, or it just may feel too awkward and embarrassing. You get to decide. That’s why you started a business in the first place. But if you think you might be comfortable putting a little more you into your brand, it can, frankly, be the shortest path between you and success.

I put a whole lot of ME into my brand. Everybody knows I was a side-hustle sista and if nothing else I make it very clear that I LOVE LOVE LOVE working with my fellow women entrepreneurs of color. Now while that creates a strong connection between me and my sistas it does hurt my relationship with others. As a matter of fact, I just got some serious backlash on one of my youtube videos someone said:

Hi, I think that you are limiting yourself greatly. I’m not black but like listening to your advice. However, I won’t subscribe because I feel that you would not want to help me. My main rule in business is that you can only succeed by helping others succeed. Colour has never and will never be a consideration for me to help someone.

I won’t share my response here, you can click here to read it, but my main point is that you shouldn’t be afraid to put your personality into your business and make your passion clear. I am aware that my personality creates strong connections with some, while others are offended and that may seem like it limits my profit potential BUT that is a choice that I make. You always have to be true to you. What is your business about and why do you do what you do? I know that before the funds, I do what I do because I and many other women of color in business don’t hear “you can do this… you are doing a good job… I support you … I will help you … let me show you how this works.” …. Sure we can pick up an entrepreneur magazine any day but when every face and feature is someone else another race …. that doesn’t help us. It doesn’t push us to fight the fears and keep going when know one looks like us and is in our corner. That is why I put a face, a black female face to EVERYTHING that I do.

Even in this post, my personality pushes out and I love that even if you might hate it. I can’t stand to see black business owners ashamed and afraid to put themselves on the cover of their business. Many use a white figure head, many are afraid to use ‘African Americans’ in their marketing material for fear of isolating themselves as I have, but that just keeps us in this box. We need to teach and market and support each other until we become as mainstream as anybody else. I don’t waist time complaining about this stuff, I don’t fight to work around it, I strive to fix it as I see fit because that’s my right as my own boss. This topic drums up so much “STUFF” inside of me, as you can tell and that “STUFF” supersedes making a dollar or paying bills (lol).

Now what was this post about again (lol). If you are still reading at this point, you either love me alittle bit more or hate me a little bit more BUT it just goes to show that you’ve got to feel something. If the people who come across you or your work feel NOTHING then you aren’t putting enough or yourself into your business. Don’t be afraid to do that.

Love who you are, live who you are and the money will follow.

Most Recent Post: What’s Working Now? + The Big Secret

On the topic of love … quick Reminder: This week I posted the ‘How to Sell Online’ starter kit for beginners. It includes my 7 Day eCourse, ‘How to Find Customers Online’ + 5 Internet Marketing eBooks for Beginners. I put about $79 worth of my Newbie Marketing Guides together for this kit, which I’m actually offering for $19, BUT I’m practically giving this eBundle away today … I created a special promo code: ‘VALENTINE09’. The first 50 people who use it will get everything for $15. I’d tell you to keep this one a secret, but share the love if you want to (smile). URL: https://www.sistasense.com/how-to-sell/