Is the Secret to Client Attraction Changing Your Marketing Strategy?

These days, I spend most of my time conversing with the wonderful women over on my social network Black Business Women Online. By the way, did I share the BBWO50 with you? 50 Fabulous Women Entrepreneurs of Color on Black Business Women Online. Alright, be sure to review the list and let me get back to the post at hand.

One of our members, Lavada, recently started a great discussion on client attraction and I just had to share it with you + post my response. Her post:

Many women I speak to feel it’s their marketing strategies and tactics that need to change in order for them to get more clients. That may be the case; however, there are other things to consider before going this route.

What are some of those other things, BBWO?

I’ll go first. How about the time you spend actively marketing?

How much time do you ladies spend each week actively marketing your businesses?

My response:
I have to agree with you Lavada, its not just about what your are doing … it’s also about how often and for whom? In other words: the frequency of your marketing campaigns and also the target market you choose to focus on. I find many women entrepreneurs feel they have a great product and are excited about bringing in the sales BUT they have no clue about market research nor do they truly understand what it means to be consistent with your marketing.

For example: think about commercials… do you buy something every time you look at a commercial? No! But that is not the point… the point is to consistently be in the face of your target audience so when they are ready to buy … they remember you.

That is a BIG theme that we talk about in the Women of Color Coaching Program. More important to discovering the right marketing solutions is learning how to effectively work them! -lh

Leave a comment to share your two cents or click here to join this discussion on BBWO.