How to Avoid Broke Coach Mistake #2

By now I am sure you had a chance to read How to Avoid Broke Coach Mistake #1. Now we can talk about mistake #2…

When attempting to use social media to market their business online many coaches make the mistake of being all social and no marketing or vice/versa. In other words, if you have a big social circle of people who love you and never buy, that’s a problem. If you have no circle because all you do is spend your time marketing in the hope that somebody will buy, that is an even bigger problem. The key is to find balance and get to a space where you are effectively being social (giving valuable information and answering questions) AND at the same time implementing marketing strategies so you actually sell something (coaching, services, ebooks, etc). That’s why we call it social media marketing… you can’t do one without the other.

How do you find that balance? I believe that as coaches and information entrepreneurs, we all need to stick to our true objective online. What the heck is that?? Well it’s something that I came up with to help me stay focused, motivated, and avoid information overload. This strategy has been working really well for me over the past few years, so now that I’ve fully tested the concept, I’m ready to share it with you. My definition of sticking to your true objective as an information entrepreneur is to ONLY do those things that help you build your list, get new clients, and keep your current clients happy. So before you tweet, podcast, video blast, write an article, or blog think about whether or not what you are doing is satisfying one or all 3 points in your the objective.

I stress this point because I find sometimes infopreneurs implement a marketing strategy that everybody is talking about or they know works in the hopes of seeing BIG results without thinking about the end result they want to create. Then what ends up happening is your doing these calls, joining social networks, or writing these articles and feeling like your working all the time BUT nothing is happening because you haven’t mapped out a clear objective. You don’t know what should happen once folks join your newsletter… you don’t know how to woo them over time… you can’t figure out why no one is buying after you do a TON of free teleseminars or why no one cares about your FREE Report or FREE Consultation, which means you know the marketing strategies to get you started BUT your STUCK on everything else.

Make Sense? I see this happen all the time, I know it feels frustrating, and I know how to fix it. One of the coaches in my circle had a great question in my Live Chat today. She’s running live webinar sessions, which are working really well for her BUT she wanted to know beyond the usually newsletter signup requests and/or join my facebook page invitations, what else should she be doing to build the buzz? I posted my response to here (@Katrina) on the SistaSense Circle: Our 1st Conversation page. Scroll to the bottom of that page to read my comments BUT also take advantage of the audio conversation I’ve included at the top of the page to help you figure out what is currently blocking your online business and hurting your sales.

Last but not least, all this talk about selling information online is part of my new initiative the SistaSense Circle. Starting this week, I am putting together a small group for 10 women into information entrepreneurship, selling ebooks, services, and/or coaching. This is all stuff that I do, know, and love to teach SO my goal is to work with you and 9 other women who want to become better info-experts online. I’m doing one-one one coaching with each new Sista in the circle and then over the course of 4 weeks we will talk marketing, money, and more. All calls will be recorded, so you can catch replays if you miss anything.

Why only for 10 women? Well I want to be able to interact with a small group one-on-one and when we are done I DO plan on opening the circle up again to new women, so no one misses out. As of today there are less than 8 spaces left. To join now or get more details click here.