What should I do if my online sales are slow?

At some point every business owner experiences a slow period. If you’d like to know how I learned to work through slow sales and maintain a steady income online, consider the following:

1. Don’t panic. When we panic and/or become desperate our judgment becomes very cloudy. Avoid the desire to aggressively over sell. If your marketing and/or sales strategies are getting you minimal results, doing them more often won’t fix the problem, it will only add ‘disgruntled customers’ to your list of concerns.

2. Stop and think. Take this time as an opportunity to figure out why your sales are slow. Finding the cause of your problem can often times lead to discovering a solution? Are your current customers ready for something new? Is your offering seasonal? Are there specific times in the year that your business experiences peak sales and then a noticeable decline? Is there some aspect of your website that is either not working or could stand to be improved? Is your business as visible as it should be?

3. Get a second opinion. As the chief operator of your business there are times when you can clearly look at it and see the problem. On the other hand, there are also instances when you are so deeply involved in your business that you can’t figure what’s wrong by yourself. If you are finding it difficult to pin-point why your current sales are slow, consider looking outwards for feedback. You can definitely begin by asking your current customer base what they need and/or would like to see from you. Ideally you should also find an experienced professional in ecommerce, websites, and/or online marketing to better evaluate your business and assess what needs to be changed.

4. Consider the possibilities. If you find yourself regularly marketing online, but nothing is sticking it’s possible that your marketing is missing something. You might be having trouble getting the attention of your ideal customers and/or making a connection with the people who are actually reviewing your offerings and visiting your website. In this case you’ll need to focus on your approach to building authentic relationships with people online.

5. Build a list and/or get a good one. Every entrepreneur should have a solid list including strategies they can try to boost sales, income streams they can tap into to supplement their business revenue, and innovative marketing strategies to keep their online presence fresh.

If you are looking for more detailed ways to boost your sales I would like to learn more about your online business and share my list of client attraction, marketing and sales solutions with you at She Rocks the Web, my 3 day weekend workshop for women entrepreneurs.

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