(activity) Where is Your O? Converting Browsers to Buyers On Your Website

Have you ever played Where’s Waldo?

It’s this great kids game where you search on a page full of all this STUFF to find this crazy kid named Waldo. My version is a little activity that I like to call ‘Where is your O?”

Think of your website as this page full of STUFF that browsers have to search through to find your best offers. Have you created clear connections between what you have and what they want?

Are you really doing all that you can to convert those browsers to buyers?
Count the number of ways you can find your best offers on your website. How many chances do web browsers have to buy your best? Are your offers easy to find on a store page, on your top links, in the sidebar, on your home page, in your about info, within blog posts? Where is your O?

Take a good look at your number, it might surprise you.
More ways equals more chances to convert browsers to buyers, BUT it doesn’t stop there.

Do you have ‘Get to Know Me Offers?’ These can help you connect better with browsers and give them a chance to try you before they are convinced to buy you? That’s actually one of my 5 essential offers, BUT it doesn’t stop there.

Do you have ‘Hidden Offers’ strategically placed on your website to peak browser curiosity and motivate them to buy one, two, or even a few of your offerings at one time? That’s one of the 14 types of Offers that I shared inside last night’s bootcamp, BUT it doesn’t stop there.

Take me up on my offer, get inside the Browsers to Buyers Boot Camp to listen to last night’s call on customer conversion via your website, BUT it doesn’t stop there.

I’m rolling back the clock on getting in for half off for 3 ladies. I hope you are one of them because tonight we dive into converting browsers to buyers via email.

Can’t stop. Won’t stop. Don’t stop.