Slow economy or not, people are still spending money. Aren’t you still spending? Perhaps not to the degree you might like, but aren’t you still are spending money to take care of your families needs and wants? If you are still spending money that means that people are still making money and Sistas are still making sales.
In this post I want to spotlight several businesses by women entrepreneurs of color in the hopes of both supporting them and showing you the secret to your continued success. Now is not the time for you to panic. Obviously in a recession you should downsize where ever you can, but realize that pinching pennies will not help to improve your profits.
You must continue to invest in your business. I just read a great article that said if you want to weather the recession, do not stop marketing your products. According to this article, Media sales guru Josh Gordon noted in 2002 (and again recently in his blog) that during the Great Depression cereal-maker Post cut its advertising budget while Kellogg’s did not. Guess whose cornflakes more people eat today?
Featured Advertisers from the Black Girl Click AdNetwork
If you want to Weather this Recession Remember this:
1. Don’t Stop Marketing Your Business
2. Don’t Panic – Create a Plan and Have a Plan B
3. Don’t Buy Things You Can’t Afford – Spend Wisely
4. Don’t Give Up – Recession or not, every business has it’s bad days
If these Sistas can still make Sales, so can you.
Here are a few resources and guides that I have created to help you learn how to increase your sales and generate more web traffic.
1. Remember to keep Marketing. Join these sistas on the Black Girl Click AdNetwork
2. Stop waking up frustrated, and start getting focused. Let’s talk about what’s going on in your business right now. Join me on the next Live Small Business Q&A and get a private consultation when you signup.
3. Looking for no-cost solutions? Get my ‘Build Your Black Business Online’, 4 eBook Bundle for free when you signup for my SistaSense, Weekly Web Business Tips Newsletter.
4. Are you looking for free promotional opportunities? Click here and share your links.
5. Learn how to make more money online, check out my free online guide createAwebsite4Profit.com
Whether you are struggling right now or seeing success, add your story to this post for assistance or as a source of inspiration for others.
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