Blogalicious Lesson #12: The Classics Never Die - The Number 1 Reason You Can't Just Market Online

I am sure you want to know why there is a Teddy Ruxpin doll (image removed) in the Blogalicious Picture of me and one of my new found Blogalicious friends, Lesley from HP. Well, yesterday, I frantically stared at my web browser while trying to buy one of the original 1985 Teddy Ruxpin dolls for my son. I would have given him mines, but the bottom part of his mouth is gone (lol). Anyhoo, as a proud 80s baby I am determined to give my toddler all the cool stuff I got, and I love that Teddy Ruxpin reads you stories, so in addition to a Leapster, Teddy has to be apart of his birthday bash (shh… it’s a secret).

After almost being outbid, I won a Teddy Ruxpin on ebay! (Whoo hoo!) As I am shaking with excitement, I think to myself, “the classics never die.” No matter how good technology gets, no matter how advanced our electronics become, the simple things that worked for us in the past will always be relevant.

This is a point that was really hammered home to me at Blogalicious. I’ve spoken with different women and brands via twitter, email, linkedin, etc., but nothing can compare to sitting across from someone and sharing ideas. As a tech savvy sista, I was so excited to speak with Lesley, who has been working with HP for years. She told me all about HP’s Lets Do Amazing project, their latest products for entrepreneurs like myself, AND the collection of how-to video tutorials that HP has online for users who want to learn more about using software to make their home office and home lives better.

In addition to getting the inside scoop on very cool hp products that I will fill you in on in posts to come, I just really valued having the opportunity to network with other successful, ambitious, tech savvy women of color at Blogalicious. I know ALOT of women entrepreneurs, myself included who do EVERYTHING online because to be honest its cheaper. While there is alot we can do online to build our businesses and brands, do not put yourself in a space where you use the internet or online freebies as a crutch. Email marketing and buying access to big lists won’t always drive traffic to your space. Sending a tweet out to brands or other entrepreneurs you follow, won’t always get them to respond and follow you back.

BASICALLY… like it or not, sometimes you have to stop pounding the digital pavement and go back out into the real world. Attending events, doing old school marketing, radio, print, workshops, etc… its not a bad thing. I don’t see books becoming obsolete anytime soon, so please don’t get fooled into thinking your life begins with your website and ends with your iphone.

For all 30 Blogalicious lessons learned, read my series of Blogalicious 2010 Adventures.