Email Service Providers: Business Tools Every Entrepreneur Should be Using

Do you have an ESP? Before we dig into this question, first let me mention the fact that you need consistent signups and sales to grow your business, which means people should be opting in and purchasing offers from you on a regular basis. To help you achieve these goals, for the next few days, I am going to share the SignUps and Sales Essentials checklist with you.

Each day we will focus on one essential business tool and questions you should be asking yourself as an entrepreneur. Our goal is to explore the AIMS Acronym, which stands for Am I Missing Something. Together we will identify those essential business resources that you are missing so that you can strategically work towards consistent growth and better results.

Let’s get back to today’s question. Do you have an ESP? Better yet, do you have the right one? An ESP, Email Service Provider is a web tool that you can use to collect email addresses, build your list and send out marketing messages to your subscribers. Maybe you don’t have one yet, but if you do have an ESP, is it the right one for you? The right ESP is cost-effective and user-friendly. In other words, you are not overspending to access tools that you don’t use or can’t understand. With the right ESP, you can comfortably use it on your own or pay someone to manage it for you.

Is this an essential that you have or something you are missing? If you are looking for a new or better solution, try ConvertKit, which happens to be my favorite All-in-One Email Marketing tool. ConvertKit is budget-friendly, great for beginners, and offers a wide variety of essentials that you can set up on this one platform including signup forms, unlimited landing pages, funnels, automated emails, newsletters, challenges, and more. You can even sell products and subscriptions on this platform.

You can submit any questions you have about this resource in the comments. And if you decide to try it out, come back here and let me know. You can also learn more about the best Business Tools Every Entrepreneur Should Be Using by reviewing the following three guides: Essential Tools, Market Build Grow, and Signups and Sales: The Ultimate Essentials Checklist for serious entrepreneurs who want to attract more leads and customers.