Marketing: K.I.S.S. (Keep It Seriously Simple)

Marketing Advice from featured BBWO Blogger: Jai Stone

One of the biggest challenges that Small Businesses face is creating effective marketing collateral. In addition to a challenging budget, there is just the question of what to communicate. My motto is K.I.S.S., Keep It Seriously Simple! Don’t make the mistake of over communicating your product or services. Consumers are a lot smarter than you think, but they don’t want to be bombarded with tons of messaging or content. It takes too much time to sift through the clutter. So in order to help you avoid overkill, I will offer you some Tips in Marketing K.I.S.S.

1. Avoid Hokey Taglines – If you can’t afford to hire a marketing consultant, then leave off the tagline all together. As cleaver as you might think you are, customers can always tell when your tagline is homegrown.

2. Get to the Point – Don’t waste time with too many details on your materials. Your collateral should communicate four things immediately. 1) Who you are, 2) What you do, 3) What is unique about your offering and 4) How to contact you. Anything more is TMI (too much information).

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