When your business is largely internet based, you have to know what types of websites your target audience is into. As someone who focuses mainly on black web content, I always want to know who’s who in the black website circle because this information helps me:
- Compare my site traffic to these pages
- Understand the content / keywords that are most appealing to a Black audience
- Assess who my competitors are
- Design a marketing strategy that appeals to my niche
One of the most important things I’ve learned in doing this research is that the sites I frequent and generally advertise on have the same or lower traffic rates as I, so in order to reach more people, I have to reach more sites with larger traffic.
As an online entrepreneur you really have to understand these concepts because creating a successful website is not just about design. You have to know what your customers are looking for if you want to bring them in and generate ongoing traffic to your site.
That being said, with the help of quantcast, an internet rating site, I have put together a listing of some of the most popular black websites online. Quantast lets you know how many unique hits these sites generate on a monthly basis, as well as provide detailed user and keyword information. What’s great about putting this list together is it allows you to look at sites similar to yours, find out what is working for them and figure out how you can make those things work for you.
Please keep in mind that I did not put this list in any order and I am not implying these are the only great black sites online. Here are the monthly unique hits of a few of the sites I checked:
blackrefer – 84,603
connecting black – 7,022
blackliving – 2,789
blackplanet – 1 million
blackvoices – 6,149
essence – 196,000
bet – 1.4 million
destee – 5,909
oprah – 2.1 million
blackgirl – 18,263
concrete loop – 116,000
blackmeninamerica- 6,060
black enterprise – 53,294
black excel- 27,024
carols daughters – 75,635
dr. jays – 260,000
warm spirit – 9,338
black voices – 132,000
blackamericaweb – 187,000
africanamerica – 2,816
msoyonline (my site)- 2,263
black expressions – 183,000
urban books – 7,015
AAKultureZone – 2,391
TDJakes – 30,460
prohiphop- 5,675
vibe – 205,000
According to quantcast, these are rough estimates, but they certainly are useful ones. I highly recommend visiting the site and checking out your own stats as well as those of your competitor sites quantcast.com
Related Posts and Topics:
Do you know who your online competitors are?
If you answered no to this questions than you better go do a google search on your sites keywords to find out what websites are the first listed. If yours is one of the first, good job! If not stay tuned on this site, I will be posted more keyword / search engine optimization tools shortly.
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This blog has so much information, that I could just cry. You are truly a blessing.
Aww thank you. I love your blog by the way, the design is great!
-lhenry