The One Thing You Need to Make Money Online

I am going to tell you the one thing you need to make money online. Before I get started, I am going to assume that you already have an online business, because you need that before anything else. Alright, here goes … drum roll please … The one thing that you need to make money online is … A Customer! Now hold on, I don’t want you to say, “What! That’s it!” Truth be told, if you are disappointed by answer, chances are you don’t understand the value of a customer, so let me be the first to fill you in.

Customers buy products. To start making money, you need to focus on getting your first customer. Once you have a customer that means you’ve made money. In order to make more money, you need to keep your current customers happy. Most entrepreneurs make a sale and then frantically rush off to the next one, but that strategy won’t help you build a strong, lasting business. If you are always chasing new money, you are losing sight of the old money that you’ve left on the table. Why would you leave good money on the table? That’s a silly thing to do, but entrepreneurs do it every day.

I can talk about this mistake, because it is one that I have made myself. The logical entrepreneur thinks that the secret to more sales is new sales, because logically the more people who buy, the more money you make. Logically that makes sense, but sales has nothing to do with logic. If you follow that logic you will spend all your time and money trying to get a new customer and what happens when you don’t get them? When your marketing strategies stop working or only produce a few sales, what next? Eventually, you will find yourself spending more money on marketing and actually making less. But isn’t your business supposed to pay you? Isn’t the ultimate goal, making more money? Truth be told, most entrepreneurs don’t make money because they spend too much time paying their business; blindly investing in marketing solutions to get new sales as opposed to building on the sales they already have.

Let me tell you one thing. If you want your business to grow, if you want it to pay for itself and pay you all the time, you have to focus on the only thing you need to make money: your customer. If you are ready to make that a priority, be sure to read my article, Build Your Business by Building Your List of Customers.