We all know there is nothing new under the sun, but if you want to present a unique spin on things be sure to brand it before your bring it. Think about it, you can throw a rock and hit a fast food burger joint right? But there is only one place that will give you a Big Mac. Each franchise has its own brand specific sandwiches, so when people talk about their product the brand-association is crystal clear.
One of my favorite marketing strategies is creating brand specific products, services and events. From my Power Circle Experts and Clarity Sessions to my weekly Jumpstart Your Business Calls, I want people to people to be able to identify my signature services and easily share them with others. In my opinion this is how you can make word of mouth marketing work best for you and expand your brand in the process.
For example when I created my BBWO list of 50 Fabulous Women Entrepreneurs or started hosting my annual Power Circle Conference I had the Forbes Lists and Essence festivals of the world in mind. At the end of the day you should strive to create the kind of brand that lasts. My tip for you today is to avoid being generic. Try not to use terms ‘they use’ in the hopes of recreating ‘their success’. Start carving out your path by defining your business on your terms. Remember SistaSense told you first, “Brand it before your bring it!”
What’s 12 Days of Favs? It is my spin on the 12 Days of Christmas (smile). For 12 days each December on SistaSense I share some of my favorite web business tools plus marketing and sales tips for online entrepreneurs.
Daily Deal: On the topic of brand marketing, what do you think of SistaSense In Print Magazine. Would you like to create your own branded magazine? Be sure to sign up for my upcoming MasterMind weekend, so I can show you how to brand your business SistaSense Style.
Reminder: If you frequently shop online try eBates; it’s my favorite place to get cash back on online purchases.
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